The values of MANUU are determined by its vision and mission. The core values are displayed on MANUU’s website, however, the University is completely committed to the academic welfare of all its students. It wishes to provide education so that its graduates become dignified in all spheres and activities of their lives, be it professional, personal or social.

MANUU has a strong governance structure and management system. The vision of MANUU is ‘to provide quality higher education and research through Urdu and be recognized as the leading institution for academic excellence’. And the mission of the MANUU is to promote and develop the Urdu language, to impart education and training in vocational and technical subjects through the medium of Urdu,