common-banner
University Events and Activities

Two-Days National Seminar on "Not Reinventing the Wheel: Leveraging Business Practices and Digital Innovation for Sustainable Transformation" (Blended Mode)


  • -

Contact Person
  • dmcconference2025@gmail.com
  • 9849847434

Event Description


Particulars Details
SEMINAR INFORMATION
Seminar Title Two-Days National Seminar on "Not Reinventing the Wheel: Leveraging Business Practices and Digital Innovation for Sustainable Transformation" (Blended Mode)
Seminar Dates 18th and 19th January 2027
Organising Departments Department of Management and Commerce, School of Commerce and Business Management and Centre for Distance and Online Education (CDOE)
University Maulana Azad National Urdu University, Gachibowli, Hyderabad-500032
Website www.manuu.edu.in
IMPORTANT DATES
Call for Papers Notification 10th November 2026
Deadline for Receiving Abstract 20th December 2026
Notification of Acceptance 22nd December 2026
Full Paper Submission 2nd January 2027
Deadline for Online Registration 5th January 2027
Abstract Submission Email dmcseminar@manuu.edu.in
REGISTRATION FEES
Research Scholar / Students ₹ 500
Academician ₹ 750
Industry and Others ₹ 1000
Bank Details Account Number: 187901000006526
Bank: Indian Overseas Bank, Gachibowli
IFSC Code: IOBA0001879
SEMINAR COMMITTEE
Chief Patron Prof. Syed Ainul Hasan, Hon'ble Vice Chancellor, MANUU
Patron Prof. Shaik Ishtiaque Ahmed, Registrar, MANUU
Advisory Committee Members
  • Prof. Mohd. Razaullah Khan, Dean
  • Prof. Syed Khaja Safiuddin, Head
  • Prof. Badiuddin Ahmed, Associate Dean
  • Prof. Mohammed Abdul Azeem
  • Prof. Saneem Fatima
  • Prof. Nisar Ahmed I Mulla
  • Prof. Md. Sadat Shareef
Organising Committee
  • Dr. Shaik Kamruddin, Associate Professor
  • Dr. Rashma Nikhat, Associate Professor
  • Mr. Nissar Hussain, Assistant Professor
  • Mr. Syed Muzammil Quadri, Assistant Professor
  • Dr. Yasmeen Sultana, Assistant Professor
  • Dr. Humera Fatima, Assistant Professor
  • Dr. Khatibur Rub, Assistant Professor
  • Dr. Syed Hamid Mohiuddin Quadri, Assistant Professor
  • Mr. Md. Ather, Assistant Professor
Contact Details
SEMINAR OFFICE BEARERS
Seminar Chair Prof. Mohd. Razaullah Khan, Dean, SC&BM and Director CDOE
Seminar Director Prof. Syed Khaja Safiuddin, Head, DMC
Seminar Conveners Dr. Md Rashid Farooqi, Associate Professor
Dr. Saidalavi K, Associate Professor
ABOUT MANUU
About MANUU Maulana Azad National Urdu University was established by an act of Parliament in 1998 as a Central University. The head quarter is located at Hyderabad in a beautiful campus sprawled over 200 acres. The university was established with a mandate to promote and develop education through Urdu Medium. It has Eight Schools of Studies with twenty-four (24) departments. It also has ITIs, colleges of Polytechnics and colleges of Education at different locations across the country. The various centers in the university include Civil Services Examination Coaching Academy, Malaviya Mission Teacher Training Centre (MMTTC), Centre for Professional Development of Urdu Medium Teachers (CPDUMT), H.K. Sherwani Centre for Deccan Studies, Centre for Women Studies, Instructional Media Centre, Centre for Distance and Online Education and many more for imparting knowledge and empowering the youth and women through Urdu medium.
About the School The Department of Management and Commerce provides quality education in Commerce and Business Management through UG, PG and Ph.D. programmes. It focuses on theoretical and practical learning, professional skill development, research and industry collaboration to prepare competent and socially responsible professionals.
About the Department The Department of Management and Commerce was established in 2004–05 and offers B.Com., M.Com., MBA and Ph.D. programmes in regular and self-finance modes. The MBA programme offers specialisations in Marketing, Finance and Human Resources. The department emphasises practical learning, skill development and research through projects, internships, seminars, expert lectures and industrial visits, fostering innovation and industry-academia collaboration.
About the CDOE Distance Mode of Education, known as Open and Distance Learning (ODL), is more suitable and apt for those who want to improve their knowledge and qualifications by staying at home or while continuing their daily routine or professional work. Learners are required to attend a limited number of classes at the Learner Support Centres (LSCs) opted by them, in accordance with UGC-DEB guidelines and University rules and regulations. The Centre for Distance and Online Education offers various academic programmes in distance mode and operates through a vast network of 7 Regional Centres (RCs), 6 Sub-Regional Centres (SRCs) and 169 Learner Support Centres (LSCs) cum Examination Centres, catering to thousands of learners every year at their doorsteps. The Centre offers MBA, B.Ed., B.A., M.A. and B.Sc. programmes through distance education.
ABOUT THE SEMINAR
About the Seminar The Department of Management and Commerce, School of Commerce and Business Management, Maulana Azad National Urdu University (MANUU), Hyderabad, is organising a Two-Day National Seminar titled "Not Reinventing the Wheel: Leveraging Business Practices and Digital Innovation for Sustainable Transformation" on 18–19 January 2027. The seminar aims to bring together academicians, industry experts, policymakers and students to explore how established business practices such as Lean Management, TQM and the Balanced Scorecard can be integrated with emerging technologies like AI, Blockchain, and Cloud Computing to promote sustainable business transformation. It will address contemporary challenges relating to NEP 2020, SDGs, ESG, climate change, gender equality, economic growth and ethical business practices.

Through keynote speeches, panel discussions and research paper presentations, the seminar will encourage innovation, sustainable entrepreneurship and collaboration among government, industry and civil society to support India's socio-economic development and by leveraging business practices and digital innovation for sustainability.
Objectives of the Seminar
  1. To demonstrate how established business frameworks ensures continuity while driving innovation.
  2. To explore strategies that enable businesses to align with global sustainability agendas (UN SDGs, ESG standards) into core operations.
  3. To foster dialogue among academia, industry leaders, policymakers, and students, creating collaborative networks that strengthen organisational resilience and prepare businesses for the challenges in a rapidly evolving digital economy and Sustainable transformation.
  4. To identify and disseminate research-based insights, case studies, and best practices that enable organisations to reinvent their purpose and operations toward greater responsibility.
Themes for the Seminar
  1. Business Practices and Sustainability: Contemporary Business Practices, Strategic Management and Organisational Sustainability.
  2. Digital Innovation and Transformation: Digital Transformation, Emerging Technologies and Digital Business Models.
  3. Technology, Innovation and SDG Integration: Technological Advancements, Innovation and Sustainable Development Goals.
  4. Business Practices and Digital Integration: Lean Management, Total Quality Management (TQM), Balanced Scorecard and Digital Tools.
  5. Green Finance and Sustainable Investments: Digital Finance, Green Bonds, ESG Integration, Climate Finance and Sustainable Investments.
  6. Human Resource Management and Leadership: Human Capital, Leadership, Organisational Culture, HRM and Performance Management.
  7. Marketing Management and Consumer Behaviour: Green Marketing, Consumer Engagement, Digital Sustainability and Services Marketing.
  8. Finance, Entrepreneurship and Governance: Digital Entrepreneurship, Start-ups, Corporate Governance, Business Ethics, Financial Management, Financial Analysis, Investment Management, Applied Finance, FinTech, Behavioural Finance and International Finance.
  9. Business Analytics and Emerging Technologies: Business Analytics, HR Analytics, Power BI, Artificial Intelligence (AI), Machine Learning (ML) and Their Business Applications.
  10. Trade, Commerce and International Business: Emerging Trends and Future Directions in Trade, Commerce, Business, Finance, Marketing, Human Resource Management and International Business.
SUBMISSION GUIDELINES
Paper Submission Format All paper submissions must be made in MS Word format.
Language and Font English papers should use Times New Roman, font size (12), while Urdu papers should use Jameel Noori Nastaleeq.
Author Information The name of the Author(s), Authors Affiliation, Designation, Contact Address, Phone No. and Email ID; References in APA Style.
Manuscript Structure
  1. Title
  2. Abstract
  3. Keywords
  4. Introduction
  5. Review of Literature
  6. Methodology
  7. Data Analysis
  8. Findings
  9. Conclusion & Suggestions
  10. References
Publication
The seminar is organized in official collaboration with the Cureus Journal of Business and Economics (Part of Springer Nature). Selected full papers presented during the conference will be recommended for publication, contingent upon meeting the publisher’s peer-review standards and guidelines.


Download