Submitted by MSQURESHI on Thu, 03/25/2021 - 17:08
x Press Release: Gender Sensitization of media stressed Panel Discussion held at MANUU PressRelease

Gender Sensitization of media stressed  Panel Discussion held at MANUU

Gender sensitization of media is the need of the hour. Gender reporting in media does not exist per se the scenario of Urdu media is no different. We need to change this condition. We only talk about women when some violence takes place against them otherwise they are ignored. These views were expressed today during the second day of round table “Gender Reporting in Urdu Media - Opportunities & Challenges” by eminent media personalities in a panel discussion organized online by the Centre for Women’s Studies and Dept of Journalism and Mass Communication, Maulana Azad National Urdu University (MANUU) in collaboration with Population First supported by UNFPA and Norwegian Embassy.
Ms. Seema Mustafa, President, Editors Guild of India and Editor in Chief 'The Citizen', Ms. Naghma Seher, Editor & News Anchor, NDTV, New Delhi, Mr. Qurban Ali - Senior Journalist, Mr. Mohammad Azam Shahid, Salar, Bangalore and Ms. Rasheda Hussain- IRS (Rtd)  were the panalists. Prof. S M Rahmatullah, Vice-Chancellor I/c presided over the discussion.  Mr. Gowhar Geelani, Eminent Journalist, Political Analyst was the moderator.
Ms. Seema Mustafa expressed dismay over the state of affairs of present day media and exorted it to come out of it as the fourth pillar of democracy. Contrary to general impression, Urdu media is prospering, she claimed. Language media is not going to die, she added.
Ms. Naghma Saher expressed the need to accommodate women journalists at decision making level. We are promoting gender stereotyping unconsciously in media specially through advertisements, she pointed out. There is a need of sensitivity while reporting women issues, she added.
Mr. Qurban Ali spoke about the commercial value of Urdu language and identified various opportunities for upcoming journalists.
Mr. Mohd. Azam Shahid stressed the need to treat Urdu language as an Indian language by the government. 
Ms. Rasheda Hussain said concrete steps are required to stop misleading and false news. Newspapers should have content for young people too. 
Prof. S M Rahmatullah in his presidential remarks said whether Media leaders are paying attention to the welfare of the society or are they ignoring it, that need to be addressed. Similarly in case of education, we as an authority have to introspect and improve our work so that we can help in building a better society.It is the responsibility of those involved in the media to work towards improving women's representation. Journalist should provide authentic information only. Work impartially regardless of religion, nationality, language or region. He recommended that the news be given space not only on commercial value but also in view of its importance. 
Earlier, Dr. AL Sharda, Director Population First  in her opening remarks described gender sensitivity as an integral part of journalism. Media should be inclusive in nature. Prof. Shahida Murtaza, Director, CWS said that media can play a large role in changing the mindset of the masses. Visibility and content in the media houses has to be gender sensitized, she remarked. Prof. Ehtesham Ahmad Khan, Dean, School of Mass Communication and Journalism delivered the welcome address. Mr. Gowhar Geelani while referring the women of international reputation in Urdu broadcasting said that the  issues raised in the discussion were the need for serious journalism. The programme was webcast live on IMC, MANUU youtube channel.
 

MANUU Pr 25-3-2021.pdf